FOR IMMEDIATE RELEASE
Burritoeater.com to Reach 500-Review Milestone This Summer
San Francisco, California, July 18, 2007 – Burritoeater.com, regarded by savvy San Franciscans as the city’s top resource for crucial information on local taquerias, is set to publish its 500th San Francisco burrito review shortly. Just how shortly, according to site point person / figurehead Beano Cook, is anyone’s guess.
is not a community-driven site, and neither solicits nor accepts submissions
by guest reviewers. Rather, each review is
a Web veteran who is also the site’s producer and photographer.
Hodgkins began his San Francisco taqueria research in 2003, and launched
two years later.
Cook - a character
who, according to his own bio, revels in putting the “asc” in “irascible” – bristles
at the belief that Burritoeater.com is a just another food blog. “How
many blogs have 200 Web pages of original content? How many blogs
blast a meticulously
crafted monthly newsletter to over a thousand subscribers? How
many blogs have a dedicated map page, for crying out loud?
How many blogs employ a complete wanker like me? Sure, there are
bloggish aspects to the site – mainly, the Blargh
on the main page, which is updated several times monthly – but
calling Burritoeater.com a blog is like calling Mitsubishi a TV
What about those
microwaves? Those cars? Those forklifts? Come on.”
Experts predict the site will publish its 500th review in early/mid-August, but Cook has his sights set well beyond this milestone. “However many home runs that flaxseed oil-rubbing sourpuss over in China Basin ends up with by the time he limps off to his Beverly Hills compound, I want Burritoeater.com to squash that number in reviews.” In a reverential nod to Japanese home run king Sadaharu Oh, who belted 868 round-trippers over his storied career, Cook adds, “Perhaps I’ll be OK with 850. But who really knows? I could go for 3000.”
Burritoeater.com tracks the number of reviews published at the
top of the Blargh, on the site’s main page. As of July
16, 492 reviews have been published.
ABOUT BURRITOEATER.COM: Burritoeater.com is San Francisco’s top resource for taquerias and mustaches. The site uses its proprietary 10-Mustache Scale™ to rate 13 criteria of San Francisco burritos, from basics such as size and temperature to subtleties like ingredient mix and burstage abatement. Taqueria descriptions, detailed burrito reviews, links to maps and lists of health code violations, and photographs are posted on each taqueria’s individual page. Since its 2005 launch, Burritoeater.com has been featured in San Francisco Chronicle Magazine, The New York Times, The Los Angeles Times, Gelf Magazine, Mission Dispatch, SFist, and on more blogs and Web sites than there are taquerias in San Francisco. Site founder/editor Charles Hodgkins has also written feature pieces for San Francisco Bay Guardian and national culture magazine Synthesis. All Burritoeater.com content is published by the Exploding Head Trick Publishing Co.